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Keith Urban personalizes Sweet Thing video

Tuesday, February 10, 2009 – Keith Urban is personalizing his new video of Sweet Thing for his fans. The video for his 18th Top 5 hit becomes the first official music video to be made available for personal fan customization. Fans can go to www.sweetthing.tv where they can create and forward their own music video to their sweetie.

The interactive video can be customized in 12 different ways. Fans also can add their creation to their own web pages.

The customizable Sweet Thing video was created by Hi-Fi Fusion, an interactive marketing firm, in cooperation with Capitol Records and Borman Entertainment. Todd Cassetty, president of Hi-Fi Fusion, "We've never been more proud of a project and are honored to work with such a forward-thinking artist like Keith. In our eight years of operation, this viral marketing piece combines the reach of the Internet with the popularity of music video like nothing we've seen before."

Urban's sixth studio album "Defying Gravity" is set for a March 31 release. His "Escape Together World Tour" Together launches this May.

More news for Keith Urban

CD reviews for Keith Urban

Graffiti U CD review - Graffiti U
It's telling how two songs on Keith Urban's "Graffiti U" album chug along to a reggae beat because pop rhythms and non-country elements are the obvious inspirations for this collection. Opener "Coming Home" may borrow (steal?) a guitar riff from Merle Haggard's "Mama Tried," but this is where that country road begins and ends. Urban follows "Coming Home" with "Never Comin' Down," which is introduced with a funky bass line »»»
Ripcord CD review - Ripcord
Even though Keith Urban's single, "Wasted Time," borrows more than a little sonic sensibility from electronic music, there's still an upfront banjo solo. And this is how it's always been with Urban. He may play the part of the guitar hero at times, and even revealed his eclectic musical knowledge as a judge on American Idol, but Urban will always be a country boy at heart. And boyish good looks and talent have taken this country boy far, too. The wonderfully titled »»»
Fuse CD review - Fuse
Keith Urban will keep his superstar status intact with the lengthy "Fuse." The upbeat, commercial- and fan-friendly music and singing from Urban will ensure that. This is pretty much vintage Urban. That means Urban's not very high on the country quotient. What sounds like a guitar on the rocking Good Thing and the somewhat swampy Red Camaro, for example, is Mike Elizondo's programming. Yes, there's gango (six-stringed banjo with guitar neck) sprinkled in many songs, but »»»
Editorial: Walking the talk – When names like Hank Williams, Johnny Cash, Waylon and the Hag are invoked, you're talking hard core country. These are the touchstones of country , the guys who made country music what it was and still is (or maybe can be). When these folks would sing about being down-and-out and the rough-and-tumble, they knew of what they were singing about. Fast forward a few years to the country singers of today. »»»
Concert Review: Kiah heats up – Amythyst Kiah's music career has seemingly been a slow burn, but that well could be changing. She was part of the quartet that put out the very fine "Songs of Our Native Daughters" earlier this year and is about to launch a tour with CD-mates Rhiannon Giddens, Allison Russell of Birds of Chicago and Leyla McCalla to bring out songs about... »»»
Concert Review: Sweeney maintains her musical integrity – Sunny Sweeney has gone the big label route and even earned a hit with "From a Table Away," but truth be told, she's better off without the baggage of the bigs, especially given the consistent quality and musical vision that was so clearly and admirably on display on this evening. When the East Texas native started her career, she was... »»»
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