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CMA readies study

Tuesday, April 14, 2009 – The Country Music Association will introduce key findings from its 2008 Country Music Consumer Segmentation Study during on April 28 in Nashville.

The research project grew out of CMA's strategic mission of providing timely education and information useful to the industry. It was the largest and most comprehensive look at the country music consumer in the 50-year history of the association. The meeting will also discuss next steps and ways that CMA's constituents can incorporate the findings into their individual business plans.

"It was important to the Board and the Consumer Research Committee, lead by Joe Galante and co-chair David Ross, that we not just provide raw data for our members, but use this Town Hall gathering to start a dialogue that can generate tangible ideas, and ultimately results for our industry stakeholders," said Randy Goodman, Chairman of CMA's volunteer Board of Directors and President of Lyric Street and Carolwood Records.

The findings offer new insights into the country consumer with information on media consumption including country record sales, radio and touring, media usage and consumer analysis culled from a phase 1 sample of 7,000 individuals; a second sample of 1,850; and 10 focus groups from 3 regions of the country. Findings from a follow up study to determine the impact of the current economic crisis on the country consumer will also be presented.

"Information without action cannot create change," said CMA Chief Executive Officer Tammy Genovese.

Editorial: Walking the talk – When names like Hank Williams, Johnny Cash, Waylon and the Hag are invoked, you're talking hard core country. These are the touchstones of country , the guys who made country music what it was and still is (or maybe can be). When these folks would sing about being down-and-out and the rough-and-tumble, they knew of what they were singing about. Fast forward a few years to the country singers of today. »»»
Concert Review: Kiah heats up – Amythyst Kiah's music career has seemingly been a slow burn, but that well could be changing. She was part of the quartet that put out the very fine "Songs of Our Native Daughters" earlier this year and is about to launch a tour with CD-mates Rhiannon Giddens, Allison Russell of Birds of Chicago and Leyla McCalla to bring out songs about... »»»
Concert Review: Sweeney maintains her musical integrity – Sunny Sweeney has gone the big label route and even earned a hit with "From a Table Away," but truth be told, she's better off without the baggage of the bigs, especially given the consistent quality and musical vision that was so clearly and admirably on display on this evening. When the East Texas native started her career, she was... »»»
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