Sign up for newsletter
 

Womack aids effort in Malawi

Tuesday, December 14, 2010 – Lee Ann Womack is partnering with Join My Village, a social change charity, which could lead to General Mills contributing $500,000 to programs in Africa.

The money will go towards economic and educational opportunities for women and girls in Malawi. The campaign is a partnership between General Mills and leading international humanitarian organization CARE.

Womack will appear in a public service campaign, various events and social media activities to raise awareness. Womack has also set a goal of rallying 100,000 of her fans to join the effort during her upcoming 18-city tour with George Strait and Reba McEntire next year.

"As a mother of two girls, I see the opportunities that education has created for my daughters' future," said Womack. "I believe that every girl in the world has unlimited potential and by supporting Join My Village I know we can provide girls with opportunities to learn, achieve and improve their future."

Funds will be contributed by General Mills for those who visit www.joinmyvillage.com to learn more about girls and women in Malawi. Watching a video about a girl's new opportunity to attend secondary school, reading a story of a woman starting her own business or listening to a sample of African music from a Malawi village allows users' 'clicks' to release donations from General Mills. The company will match all individual donations dollar for dollar, up to the $500,000 goal.

Through videos, photos and blog posts from Malawi, participants can follow the real impact being made every time they take an online action to "click-to-commit" General Mills' dollars or make their own personal donation.

"We believe that if more people are simply aware of the issues, stories, and people of Malawi - even if it's only through watching a video or listening to a song - more positive, sustainable change can happen," said Ellen Goldberg Luger, Vice President of General Mills Community Action.

Launched in September 2009, the Join My Village initiative combines General Mills' consumer reach and cause marketing knowledge with CARE's approaches to fighting global poverty through the empowerment of girls and women.

"Giving back to our communities is inherent in our company's culture," said Ken Powell, Chairman and CEO of General Mills. "Extending opportunities to the developing world - especially empowering women - is part of the General Mills mission of Nourishing Lives."

Malawi is one of the poorest countries in Africa, with 40 percent of the population below the poverty line. Life expectancy is 44 years of age. Only 50 percent of Malawian women are able to read and write. In its second year, Join My Village will focus on empowering girls through education. Donations will provide secondary school scholarships to set girls on the path to a brighter future, bring female teachers to villages as much-needed role models and educational advocates for girls and enable women to learn new business skills to contribute to their family's income.

More news for Lee Ann Womack

CD reviews for Lee Ann Womack

The Lonely, The Lonesome & The Gone CD review - The Lonely, The Lonesome & The Gone
Having made the transition from hit-maker to casual country chanteuse, and finally, to Americana minstrel, Lee Ann Womack offers up her most engaging effort yet, "The Lonely, The Lonesome & The Gone," an album whose evocative title effectively sums up the sentiments of each of the songs it shares. Womack may not have written all the material contained herein, but she's responsible for a fair percentage, and even those she didn't pen feel as personal as they are poignant. »»»
The Way I'm Livin' CD review - The Way I'm Livin'
Six years later, Lee Ann Womack is finally back. Her traditional country sounds were not quite working with Nashville, which was veering increasingly pop. Now, the Texas native returns with a new label, but the same lovely voice. Originally intended for her old label, MCA Nashville, Womack was given the marching orders to make the type of disc she wanted to listen to. That resulted in songs from the likes of Neil Young, several from Bruce Robison, Adam Wright and Natalie Hemby, several of whom »»»
Call Me Crazy CD review - Call Me Crazy
The title track of Lee Ann Womack's first CD since 2005's traditional masterpiece "There's More Where That Came From" should have been the name of that CD because "There's More" was a real risk taker. Womack did wonders with the material there. While not quite the same left field beauty, Womack puts out another excellent batch of music three years later. The songs work best when Womack opts for the traditional approach. Womack is on the top of her game on »»»
Editorial: Walking the talk – When names like Hank Williams, Johnny Cash, Waylon and the Hag are invoked, you're talking hard core country. These are the touchstones of country , the guys who made country music what it was and still is (or maybe can be). When these folks would sing about being down-and-out and the rough-and-tumble, they knew of what they were singing about. Fast forward a few years to the country singers of today. »»»
Concert Review: The Head and the Heart go beyond the nah nahs – "Nah nah," "la la" and "Wee oh" populated a number of songs from The Head and the Heart. Yes, the Seattle-based band does pen a good amount of sing-along songs that were clearly designed that way. And while that style can certainly engage and energize a crowd, there was more to that from the sextet.... »»»
Concert Review: Underwood leads a night of women in country – Carrie Underwood may have been off the road for three years, during which time she had two boys and did not release an album until "Cry Pretty" 13 months ago, but the most successful American Idol contestant has lost none of her vocal luster to say the least in her Cry Pretty 360 Tour. First and foremost, Underwood remains one tremendous... »»»
Follow Country Standard Time  Subscribe to Country News Digest  Follow Country Standard Time on twitter  Visit Country Standard Time on Facebook 

Elsewhere in the news

Currently at the CST blogs

Willis, Robison spin "Beautiful Lie" Eleven years ago, Kelly stepped away from music. She had just finished touring on 2007's exquisite "Translated From Love" and felt the angst of being a travelling musician with family at home. At that point, Willis and her husband, musician/producer Bruce Robison,... »»»
Chip Kinman celebrates brother, career on "Sounds Like Music" For a brief moment last summer, the news of Tony Kinman's death was, if not greatly exaggerated, then at least fortuitously premature. The roots rock icon, known for his work in The Dils, Rank and File, Blackbird and Cowboy Nation with his younger brother Chip, had been diagnosed with cancer in March 2018,... »»»
Shiflett learns "Hard Lessons" Until recently, Chris Shiflett took a somewhat obsessive/compulsive approach to his music career. For the past two decades, Shiflett has been the primary guitar foil for Dave Grohl in Foo Fighters; early in his tenure, Shiflett was so self-deprecatingly... »»»
Sunshine is Free CD review - Sunshine is Free
Monica Rizzio's second album, "Sunshine Is Free," emblematic of its title, ushers in bright country music, with roots touches but generally gliding in melodic, uplifting country territory. Put this in your player when you need a smile or two. »»»
Seems Like Tears Ago CD review - Seems Like Tears Ago
If the first few strains of Jason James' "Seems Like Tears Ago" remind you of George Jones, then that's exactly what Jason James intended as he channels the traditional country greats on these 10 original tunes. They are the kind of three-minute »»»
Heartache Medication CD review - Heartache Medication
Jon Pardi may sing about heartache medication with this collection of songs, but his focus on arrangements filled with traditional musical elements (fiddle, steel guitar and twangy electric guitar) is joyfully medicinal  »»»
Desert Dove CD review - Desert Dove
Although she's sometimes created the impression that she's simply a vulnerable balladeer who wears her tattered emotions on her proverbial sleeve, Michaela Ann can come across as feisty as any other sassy, swaggering »»»
Minnesota CD review - Minnesota
At this point in her career, some 20 years and five solo albums on, Alice Peacock has received only a hint of the wider acclaim she so justly deserves. Most of it has been the result of choice placement in various movie »»»
The Dream And The Dreamer CD review - The Dream And The Dreamer
Jeremy Ivey is a master storyteller, and his songs oftentimes tell tales of those down on their luck, like the man in "Greyhound," who wants a ticket that takes him anywhere except back home to his loveless relationship. »»»