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Joe Nichols goes with a different Joe

Monday, June 20, 2011 – Joe Nichols is going with a Joe of a different sort - Dunkin' Donuts - in an endorsement deal.

Dunkin' Donuts will sponsor Nichols' shows across his 2011 Nationwide Concert Tour in support of his forthcoming studio disc out this fall.

To officially kick off the partnership, Nichols will become the first person ever to "take over" Dunkin' Donuts' official Facebook page during a live video chat on Wednesday, June 22, the first full day of summer, at 7 p.m. eastern. Dunkin' Donuts' Facebook community (currently 3.6 million people strong and growing) and Nichols fans can watch an acoustic performance of a few of his songs and his latest single and have the opportunity to ask questions about his music, current tour and life on the road. In order to watch the live video performance and participate in the chat, fans must have a Facebook account and be a "fan" of Dunkin' Donuts at http://www.facebook.com/DunkinDonuts.

As part of the partnership, Dunkin' Donuts will also offer fans an opportunity to win special prizes such as tickets to upcoming concerts, passes to meet-and-greet with Nichols, access to pre-show sound check performances and autographed items.

Dunkin' Donuts and Joe Nichols first collaborated at an event in Boston in November 2010, where Nichols was a featured guest and performer to help launch Dunkin' Donuts' national partnership with the USO (United Service Organizations) in support of U.S. troops and their families.

"Dunkin' Donuts already made my favorite coffee, so there was an immediate interest on my part," said Nichols. "And after seeing them so proactively supporting the troops via the USO, and given my very public support of military personnel, we found out we had even more in common. The more we talked, the more the connection between us grew. I can't imagine a better fit."

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CD reviews for Joe Nichols

A Traditional Christmas (digital only)
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It's All Good CD review - It's All Good
A greatest hits collection released earlier this year helped remind country fans that Joe Nichols has been producing hits for a good decade now. While the sound of country has become much more pop and rock oriented since Nichols started, he has stayed relatively true to the traditionalist sound. While it hasn't always garnered him consistent chart-topping smash hits, it has given him a sizable fanbase - count George Jones and Merle Haggard among his admirers. "It's All Good," »»»
Greatest Hits CD review - Greatest Hits
Greatest hits collections are easy to take to task for two things - 1) Does it cover an artist's chart success completely, and 2) Does it offer anything new? Sad to say, on this package, it's lacking on both counts. There's not a single new track here, and only 10 songs total. Even a cover tune would have been a welcome token. And as the Nichols faithful can attest, some very entertaining lesser lights that enjoyed decent airplay got left off the table. Across seven studio »»»
Editorial: Walking the talk – When names like Hank Williams, Johnny Cash, Waylon and the Hag are invoked, you're talking hard core country. These are the touchstones of country , the guys who made country music what it was and still is (or maybe can be). When these folks would sing about being down-and-out and the rough-and-tumble, they knew of what they were singing about. Fast forward a few years to the country singers of today. »»»
Concert Review: Steve Earle doesn't rest (on laurels) – If you didn't realize Steve Earle had a new disc out, "The Low Highway," it would have been no problem realizing that quite and quickly. That was because Earle started the two-hour show with three straight tracks from "The Low Highway," and he would not be done for the night. The title track of was a midtempo effort... »»»
Concert Review: The Howlin' Brothers leave the radar behind – The Howlin' Brothers - this trio, in reality, contains no brothers - are about eight years into their career and on their fifth album. To say they've been under the radar screen may be an understatement. You couldn't even say they've been flying under that screen because they have stuck very close to their Nashville environs.... »»»
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