CMA reinstates awards
Tuesday, March 13, 2012
– Fifteen years after they were phased out, the Country Music Association is returning a slew of touring awards, known as the SRO (Standing Room Only) Awards.
"Following the recent success of the inaugural CMA Touring Musician Award in 2011, the CMA Board felt that the SRO Awards in their entirety should be reintroduced in 2012," said CMA Chief Executive Officer Steve Moore. "The touring industry is a vibrant part of our business, and these hard-working individuals are very deserving of this recognition."
Balloting will be conducted with a two-step election process, beginning with a nominating round, then a finalist round. An individual, company or tour cannot win two consecutive years in the same category. Ballots will be sent to CMA members in the following categories: Affiliated, Artist, Entertainment Services, Musician, Personal Manager, Publicist, Record Label, Talent Agent, Talent Buyer/Promoter, TV/Video/Media, and Venue. Voting for the SRO Awards will begin in April. Ballots will be tabulated by the international accounting firm Deloitte & Touche, LLP.
The SRO Award categories will be:
Business Manager of the Year
Coach/Truck Driver of the Year
FOH (Front of House) Engineer
Lighting Director of the Year
Manager of the Year
Monitor Engineer of the Year
Production Manager of the Year
Publicist of the Year
Talent Agent of the Year
Tour Caterer of the Year
Tour Manager of the Year
Touring Musician of the Year (approved and implemented in 2011)
Venue of the Year
Video Director of the Year
The SRO Awards were originally created by the CMA Board of Directors in 1990 to honor outstanding professional achievement within the touring industry. The first SRO Awards were presented during CMA's Entertainment Expo, which was also known as the Talent Buyers Entertainment Marketplace and later were renamed SRO, international entertainment expo. Ten SRO Awards were presented at the first gala and the number of awards swelled to 19 before the last were handed out at SRO '97.
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