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Cumulus seeks to establish "Nash" brand

Tuesday, January 22, 2013 – Cumulus is going to do far more than restart the country radio market in New York. The radio giant is going to try to establish the "Nash" brand through a series of stations around the U.S., it disclosed Tuesday.

The"Nash" will be expanded to 83 country stations via a monthly magazine, web site, social media, concerts and television programming.

"Country is more than just music - it's a lifestyle that is rich with content and marketing opportunities because country is mass appeal and very much underserved in all forms of media," CEO Lew Dickey said. "Cumulus is committed to serving this significant lifestyle segment that stretches from coast-to-coast by creating a full complement of content on the radio, in print, online and on TV."

Cumulus launched the first country station in New York since 1996 with WRXP.

Editorial: Walking the talk – When names like Hank Williams, Johnny Cash, Waylon and the Hag are invoked, you're talking hard core country. These are the touchstones of country , the guys who made country music what it was and still is (or maybe can be). When these folks would sing about being down-and-out and the rough-and-tumble, they knew of what they were singing about. Fast forward a few years to the country singers of today. »»»
Concert Review: Stapleton shows his traditional roots – Chris Stapleton's All-American Road show feels like a singular mission to rid the genre of the bro country scourge that has plagued it for years. He came out with a blazing one-two punch of "Second One To Know" and "Without Your Love" and packed a stadium sized onslaught into a 9,000-seat arena. He never once veered from his... »»»
Concert Review: Jinks wins over fans, especially new ones – Cody Jinks asked the crowd a bit into his show how many had never seen him before. It seemed like Jinks has made a lot of musical inroads into the public's consciousness because roughly three quarters of the audience raised their hands to show that this was their first time. That probably made Jinks feel pretty darn good about how life has been... »»»
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