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Cumulus seeks to establish "Nash" brand

Tuesday, January 22, 2013 – Cumulus is going to do far more than restart the country radio market in New York. The radio giant is going to try to establish the "Nash" brand through a series of stations around the U.S., it disclosed Tuesday.

The"Nash" will be expanded to 83 country stations via a monthly magazine, web site, social media, concerts and television programming.

"Country is more than just music - it's a lifestyle that is rich with content and marketing opportunities because country is mass appeal and very much underserved in all forms of media," CEO Lew Dickey said. "Cumulus is committed to serving this significant lifestyle segment that stretches from coast-to-coast by creating a full complement of content on the radio, in print, online and on TV."

Cumulus launched the first country station in New York since 1996 with WRXP.

Editorial: Walking the talk – When names like Hank Williams, Johnny Cash, Waylon and the Hag are invoked, you're talking hard core country. These are the touchstones of country , the guys who made country music what it was and still is (or maybe can be). When these folks would sing about being down-and-out and the rough-and-tumble, they knew of what they were singing about. Fast forward a few years to the country singers of today. »»»
Concert Review: Turner pleases the traditionalists – Josh Turner is a hard-working citizen, a man of faith and a loyal father and husband. He also happens to be one of the youngest members inducted to the Grand Ole Opry. In short, he is the embodiment of country music's champion of the everyman. This night was special for him. He was celebrating an anniversary with his wife and his 18th with his label MCA.... »»»
Concert Review: Not much really changes for LaFarge – Just one look at the stage made it clear that this was not going to be a typical night with Pokey LaFarge. There were only a few guitars to be seen, which meant that LaFarge was going it alone. "I've been touring for years with a band," LaFarge told perhaps a few hundred people before he had even played a note.... »»»
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