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Underwood pitches Almay

Tuesday, January 21, 2014 – Carrie Underwood will be a spokesperson for Almay, the cosmetics product, it was announced Tuesday.

Underwood will represent the full range of Revlon-owned Almay products, including the newest 2014 launches. As the face and voice of Almay, she will appear in global, multimedia campaigns on television, print, in-store, digital and social platforms. Underwood's first campaign will break this week.

"Carrie embraces Almay's approach to beauty and products. Despite her enormous success, she is still a real girl from Oklahoma at the core and a self-professed makeup junkie who likes to try out new makeup looks in her spare time. Almay makes it easy to play with makeup and helps women look their most beautiful, which is why we could not be more excited for her to join the brand," said Julia Goldin, Global Chief Marketing Officer, Revlon.

"Honestly, I could never be associated with a company I didn't believe in," Underwood said. "I love Almay's positive approach to beauty because it's so important to celebrate our natural beauty and enhance what makes us unique. I'm also really impressed by their products, which I use in my daily life and when I'm working. There's really something for everyone and every occasion - whether you want to get that perfect 'no-makeup makeup look' or create a fun, amped up 'date-night' smoky eye."

More news for Carrie Underwood

CD reviews for Carrie Underwood

Cry Pretty CD review - Cry Pretty
Carrie Underwood's life was reading straight from the storybooks: one of the few American Idol Winners with ongoing success; a professional athlete for a husband; a beautiful baby boy. The string of great fortune turned sharply in 2017, when Underwood began the unfathomable experience of three consecutive lost pregnancies. This was atop a frightening fall at her home that ended with her face in nearly 50 stitches. Sharing these moments with her fans makes the beamingly-beautiful singer »»»
Storyteller CD review - Storyteller
Carrie Underwood's powerful voice has been her calling card throughout her career, and that is no different on her latest. She has always possessed a voice that can be chameleon-like and work with the material at hand. Underwood does that again on these 13 songs, 6 of which she helped pen. Underwood knows a thing or two about writing or finding material that fits her commercial orientation as almost all 13 could conceivably be picked as singles. They are big sounding, big voiced and radio ready. »»»
Greatest Hits: Decade #1 CD review - Greatest Hits: Decade #1
Greatest hits albums are often derided as creative placeholders, or worse yet, contractual obligations. In Carrie Underwood's case, the album subtitled "Decade #1" is a chance to take a somewhat awe inspired look at what a successful career this American Idol alumnus has already had to date. One of its two new songs, the single "Something in the Water," is a wonderfully gutsy move on Underwood's part. Country is one of the rare genres where a Christian can sing of »»»
Editorial: Walking the talk – When names like Hank Williams, Johnny Cash, Waylon and the Hag are invoked, you're talking hard core country. These are the touchstones of country , the guys who made country music what it was and still is (or maybe can be). When these folks would sing about being down-and-out and the rough-and-tumble, they knew of what they were singing about. Fast forward a few years to the country singers of today. »»»
Concert Review: Combs, Gill, Harris, Crow comprise one final musical platter – Vince Gill played host to an entertaining guitar pull, a show which also featured his longtime friend, Emmylou Harris, slightly newer friend Sheryl Crow and brand-new friend Luke Combs. Gill joked from the outset that this All for the Hall fundraising show needed Combs to sell tickets, and by the audience's response, it was clear many came only to see Combs.... »»»
Concert Review: Stapleton shows his traditional roots – Chris Stapleton's All-American Road show feels like a singular mission to rid the genre of the bro country scourge that has plagued it for years. He came out with a blazing one-two punch of "Second One To Know" and "Without Your Love" and packed a stadium sized onslaught into a 9,000-seat arena. He never once veered from his... »»»
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