LANCO likes its "Rival"
Thursday, March 21, 2019
– LANCO is out with a new single today, "Rival."
The song is the first from the band's sophomore album.
The quintet had a big hit from its "Hallelujah Nights" debut with "Greatest Love Story," which went number one, and went top 20 with "Born to Love You."
Produced once again by Jay Joyce (Eric Church, Brothers Osborne), frontman Brandon Lancaster and drummer Tripp Howell teamed up for the co-write for "Rival." It was built from an off-kilter groove that Howell took to Lancaster after a show one night. The two instantly wrote the track on the back of their tour bus, and the band worked it up during soundcheck in the following days.
"There's so much pressure to be like someone else or to live up to some outside expectation, especially with social media and how perfect it makes everything look," said Lancaster. "We wrote this song from the perspective of no matter where you come from, be proud of who you are and the way you're creating your own path. And if anyone doesn't like it, just chalk them up as a rival and keep doing your thing."
"We realized that everyone has faced something they have to stand up against. It isn't about fitting into any mold, it's about sticking up for what you believe in and having that crew of friends around that will always have your back," Howell said. "That's definitely a big part of our story. We didn't know anything or anyone when we started out trying to break into this business, and I think that underdog mentality really drove us in the beginning."
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