Wednesday, May 1, 2019
– Dustin Lynch will release the official video for his new single, "Ridin' Roads" on Thursday.
Premiering exclusively on CMT, CMT Music, CMT.com at 6 a.m. and Viacom Times Square Billboards in New York City at noon and 5 p.m. eastern, Mason Dixon directed the video. Filmed in the Everglades, the video finds Lynch and a raven-haired love cruising through the night to a sun-kissed destination. But the journey itself is the real focus, with a deserted highway stretching out before them. Throughout the trip, each shot is overlaid and merged with another, creating a captivating patchwork of romantic desire.
"We decided to treat this video with textures and overlays - imposing images to add another dimension to the storyline while creating a new palette we'll continue to paint from with new music coming soon," said Lynch.
Co-written by Lynch with Ashley Gorley and Zach Crowell, "Ridin' Roads" has an R&B groove. The song was the title track of his recent EP.
Lynch is on the Canadian leg of Thomas Rhett's Life Changes Tour and then open for his North American Very Hot Summer Tour starting
May 17 in Spokane, Wash.