Thursday, November 8, 2007
– Kenny Chesney's 2008 Poets & Pirates Tour will be sponsored by Corona, the maker of beer.
"If you want to capture my audience, the thing that stands out is their ability to have more fun in a single day than most people have in a month - and Corona is part of those relaxed, hanging out with your buddies kinda days," says the man who's known for his high energy performances and kicked back lifestyle. "Corona, lime, sun and a lot of laughter is a pretty great way to spend a day at the beach - or just about anywhere else."
Corona Extra & Corona Light Vice President of Marketing Timm Amundson said, "This is a terrific partnership for Corona Extra and Corona Light that places us at the forefront in terms of high profile sponsorship activity and exposure. Kenny's blend of country, rock, bluegrass and Caribbean sounds, are a natural fit for the Corona brand."
This marks a change for Chesney because his last two summer tours were sponsored by Cruzan Rum. There was no indication why he made a change.
No tour dates were announced.
Chesney also spoke about his fans. "To me, the more I hear the stories at meet and greet or out gatoring around the parking lots in the afternoons before our shows - about people planning their summer vacations so they don't miss our concert... the more I realize, these fans really do view me and the guys as part of their lives, their summer. That's a big deal to me 'cause I know how important certain artists, certain shows, certain moments were to me growing up, and well, even still today. If I can mean that to people like the fans I see at my shows, well, I'm a lucky man."