Monday, March 9, 2020
– Trace Adkins has a new home Verge Records, with a single coming out on March 20.
Adkins' first release on his new label home, "Better Off," written by Hillary Lindsey, Corey Crowder and Liz Rose, will be available on all platforms March 20. Adkins most recently was on Wheelhouse, part of the Broken Bow group for whom he released "Something's Going On" in 2017.
"Trace is a country music icon. We are beyond elated to be teaming up with him on this next chapter of his career. I've had the privilege of working on all but two of Trace's records since 2005, so I don't take this partnership lightly. We have something to prove, and we're going to prove it," said Mickey Jack Cones, President and COO of Verge Records.
"I am excited about my merge with Verge. My desire to create and release new music is as strong now as when I first started," Adkins said. "Mickey Jack and I have collaborated on several projects, and I look forward to several more."
Verge Records has an exclusive partnership with distribution and label services company ONErpm to utilize its global presence to leverage opportunities for the Verge roster.
Ken Madson, Nashville GM of ONErpm, said, "Trace has an undeniably distinctive voice and career. We are proud to be working with him and are thrilled to join his fantastic team."
Adkins' new tour, The Way I Wanna Go Tour 2020, kicks off April 15 in Lancaster, Pa.
Headquartered in Nashville, Verge is the sister company and record label arm of global distribution and label services company ONErpm, which has offices in 14 countries. Founded in 2006, Verge was relaunched in 2019. Originally started as a social enterprise to sign artists from impoverished areas and reinvest profits in the artists' communities, a portion of proceeds from Verge musical royalties will continue to be donated each year to support charitable causes related to music programming and education.