Urban goes with "Polaroid"
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Urban goes with "Polaroid"

Monday, April 27, 2020

Keith Urban debuted "Polaroid," another song being released in advance of his fall 2020 album release, on Friday.

Urban also released a video to go with the song.

"Polaroid," a song that Urban says he connected with almost immediately, is paired with a video that sees Urban seamlessly moving through an at times surreal and motionless backyard pool party.

"I really connected with the song," said Urban. "I used to have this house that I lived in with a few guys in my band and at some point, someone gave us this Polaroid camera. We used it to take pictures of everybody and everything - crazy stuff that happened. We had all of them posted on a big board, and I so clearly saw that the minute I heard the song."

Dano Serny directed the video.

"I was sent a really simple treatment," said Urban. "It was all centered around a pool party and this contraption called a MoCo that's programmed to do what you see in the video - swoop in, pan out, look around and swoop right back and do the exact same motion again and again. You're able to place people in these different places, positions and then freeze moments. It was pretty trippy."

"There was one scene - I was off camera - there was a couple on a diving board and this girl continues to straddle this guy in between takes and I'm thinking 'man they're really committed to this role'," Urban said. "Turned out that almost all of the couples were actually couples."

Co-produced by Urban and Joey Moi, "Polaroid" was written by Sam Fischer (Demi Lovato, Jessie J), Steph Jones (P!nk, Selena Gomez), Geoff Warburton (5 Seconds of Summer, Shawn Mendes), Griffen Palmer and Mark Trussell.


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