Church, McBryde, Rucker PSA supports vaccinations

Thursday, April 1, 2021 – ACM Lifting Lives, the philanthropic arm of the Academy of Country Music, will premiere a public service advertisement during the upcoming ACM Awards together with the Ad Council and COVID Collaborative to encourage all Americans to get vaccinated.

Featuring Eric Church, Ashley McBryde and Darius Rucker at Nashville's Ryman Auditorium and Grand Ole Opry House, the new PSAs are part of the national campaign, "It's Up to You," and emphasize the important role education about COVID-19 vaccinations plays in a return to live music.

"We are so grateful to Eric, Ashley, Darius and the team at ACM for lending their talent for this extraordinary partnership. Together, we will help increase awareness about the COVID-19 vaccines and connect audiences to resources where they can get answers to their top questions," said Lisa Sherman, President and CEO of the Ad Council. "Millions of Americans are looking forward to getting back to seeing live music again, and getting educated on the vaccines is one of the best steps to getting there."