Wednesday, December 5, 2007
– Brooks & Dunn's "Cowboy Town" was named as the official song of the Wrangler National Finals Rodeo (NFR) for the next two years.
The Wrangler NFR runs from Dec. 6-15 and features the top 15 contestants in bareback riding, steer wrestling, team roping, saddle bronc riding, tie-down roping, barrel racing and bull riding competing for a share of the $5.5 million purse.
The partnership calls for "Cowboy Town" to be played nightly during the Grand Entry, the introduction of all 118 Wrangler NFR contestants. Brooks & Dunn will perform "Cowboy Town" live to open the evening's events on Thursday, Dec. 13.
Now in its 49th year, the Wrangler NFR is beginning preparations for its 50th anniversary, a milestone it will reach in 2008. The dates for the Wrangler NFR next year are Dec. 4-13. The song "Cowboy Town" will become an integral part of the promotional plan for the anniversary celebration.
"We are approaching a significant moment in the history of the Wrangler National Finals Rodeo," said Keith Martin, the PRCA's Chairman of the Board and interim CEO. "The introduction of this theme will help build excitement for the rodeo's golden anniversary."
In 2006, the event had a total event attendance of 175,649 over the 10 days of competition. The Wrangler NFR has sold out more than 210 consecutive performances. According to the Las Vegas Convention and Visitors Authority, the estimated non-gaming economic impact of the 2006 event was $52.8 million.
The song was written by Ronnie Dunn, Larry Boone, and Paul Nelson and is the title track of Brooks & Dunn's latest CD.