Pride biopic coming

Quaid started the production firm, Bonniedale, along with Laura Quaid and Ben Howard

"American Pride" will be their first partnership and be done with producer Craig Brewer, and Third Coast Content. The screenplay is being written by Dianne Houston ("Empire," "Surviving Compton," "When We Rise"). Brewer ("Hustle and Flow," "Dolemite" and "Coming 2 America") will direct and produce.

"Americsn Pride" is a biopic capturing the passion and determination of the young man from Sledge, Miss. who started out as a minor league ballplayer, and became instead the first African American country superstar. The film will focus on the love story between Charley and his wife, Rozene, as well as his ascent to fame as an artist and entrepreneur during a challenging time in American culture.

"Charley Pride was more than a superstar, icon or legend. Charley was a beautifully talented man who believed with his entire heart in the greatness of the American dream, and was determined to claim his place within it. With all of the talk today about what is and is not American, Charley Pride's life story is a reminder to us all of what being an American is all about," Houston said.

Bonniedale - from Quaid's mother's middle name - will focus on aspirational and inspiring stories of real people and real life. Dennis said, "As an actor, I have always gravitated toward roles of the underdog — the person who achieves great things against even greater odds. I think all of us are drawn to stories of people who are willing to get up, again and again, to do whatever it takes to finally break through. We love to cheer for the fighter, the underdog, the hopeful dreamer. In many ways, this is my own life. That's why I'm excited to turn my attention to Bonniedale, where we will find and drive stories that are meaningful and that matter."

Howard, who previously worked as a producer starring Quaid in Netflix's "Blue Miracle," has been involved in aspirational projects for more than 15 years and has been running Third Coast Content in partnership with Endeavor Content since 2018.

"I'm excited to work with Dennis and Laura in making the world a better place through the films, shows and content we develop and produce," Howard shared.

There was no word on actors filming of the movie.