Hayes turns it up at football game

While Hayes, who just released his new album, performed, the attention came because the music drowned out the CBS half-time show with James Brown, Nate Burleson, Boomer Esiason, Phil Simms and Bill Cowher.

At one point, Esiason said, "I can't hear a thing."

The problem was that there was a speaker behind the quartet broadcasting the concert.

After performing his set live to the raucous 75,000-person crowd, including "AA," "U Gurl," and "Fancy Like," Hayes got off stage to hundreds of texts, calls and memes about the show disrupting the halftime broadcast on CBS. Unbeknownst to Hayes, his voice was heard across the country.

"As a massive sports fan, I was so jacked to perform halftime at the game, I just couldn't wait to get in the stadium," said Hayes. "We didn't think our performance would be broadcast — so to see what's happened, I mean, you can't make this up. I guess we made broadcast after all.

The Cincinnati Bengals upset the Kansas City Chiefs 27-24 to head to the Super Bowl against the Los Angeles Rams.