McCreery is "Damn Strait" about his video

Filmed in Gruene Hall in New Braunfels, Texas, where George Strait himself played for years, the video was directed by Austin-based filmmaker Jeff Ray, who has collaborated with McCreery on the videos for "Five More Minutes," "This is It" and "In Between."

The video served as McCreery's first visit to the venue, and the video, like the song, pays homage to Strait, showcasing photos and memories from the beginning of his decades-long career while McCreery and band perform on the stage.

"'Damn Strait' is both a classic country heartbreak song as well as a tribute to George Strait," said McCreery. "I knew I wanted to film it at a place that paid respect to both elements of the song. When my director, Jeff Ray, suggested Gruene Hall, where George performed regularly with his Ace in the Hole Band before becoming the legend that he is today, I knew that was the perfect location. You can feel the history and the music of country music's past and present in every inch of that venue. I've wanted to visit Gruene Hall for a long time, and now that I have, I'm looking forward to eventually coming back there to do a show."

The song was penned by Trent Tomlinson and Jim Collins, in which McCreery name checks several of King George's greatest hits." "Damn Strait" follows McCreery's fourth consecutive number one single "You Time."