TC3 members form label

The first artist signed to the venture is West Virginia-raised, Los Angeles-based vocalist and songwriter Rett Madison. Fresh from a run of shows with St. Paul & The Broken Bones, Madison is currently on tour and will play a run of shows at SXSW 2023.

"For as long as I have known Jaren and Neil, they have never taken a conventional path," said Aaron Bay-Schuck, co-Chairman & CEO, Warner Records. "They've been fearless in their pursuit of great art, never compromising any integrity or authenticity in their approach to their own artistry or collaborations as songwriters and producers for other artists. As we continue to build the Warner Records brand as one that is always a safe and encouraging place for artists who dare to be different, take risks and have a point of view, it made total sense to partner with War Buddha on their mission to do the same. We are very excited to welcome Rett Madison as the first artist from this partnership and we can't wait to see what other unique and amazing talent Jaren and Neil discover."

"As artists ourselves, we created War Buddha first and foremost as a home for artists," Johnston said. "In partnering with our longtime friend Aaron Bay-Schuck, alongside Tom Corson and the stellar Warner Records team, we saw the opportunity to mix our dirt with Warner's power to create a venture fostering both creative expression and commercial success."

"We want the label to offer a platform for artists with unique perspectives who fit out, not in and feel unafraid to tell their stories unapologetically," Mason said. "Rett is the perfect first signing for the label: an artist with the incredible ability to capture life experiences in songs that make the listener feel they are in those moments with her. We're so grateful to Aaron and Tom for the chance to build this label together."

"I couldn't be more thrilled to be joining the Warner family with War Buddha!" Madison said. "I've felt such genuine enthusiasm from Neil and Jaren in regards to my music and their total support of me sharing my most authentic, artistic voice feels refreshing. I can't wait to see what we all build together."