Wednesday, July 26, 2023 – Dolly Parton is collaborating with NBCUniversal on the video for her new song "We Are The Champions/We Will Rock You," which will be used to promote NBCU's coverage of the Olympic Games Paris 2024 that begin one year from today.
"We Are The Champions/We Will Rock You" is Parton's cover of the famous rock anthems by Queen and a new song from her upcoming album "Rockstar," which was inspired by her 2022 induction into the Rock & Roll Hall of Fame. The album is out Nov. 17.
Various lengths of the video are debuting today across NBCUniversal's various platforms.
"I love the Olympics. I do my best to plan my schedule to watch as much of it as I possibly can," said Parton. "I tape it just in case I miss the live action on a certain day and watch it back as soon as possible. I laugh, I cry, I scream, there are no losers in the Olympics as they have all spent a lifetime preparing but I celebrate with the ones that go away with the gold, silver and bronze medals."
"Dolly Parton is an American Icon whose popularity and recognition across generations is unmatched," said Jenny Storms, CMO, Entertainment and Sports, NBCUniversal. "She is also a close member of the NBCUniversal family, an Olympic super-fan and has a new version of two of the greatest sports anthems of all time. So, she was the perfect choice to get America excited about Team USA and next summer's Paris Olympics."
The video begins with Parton singing in an empty stadium. As the tenor of the song builds, the video is infused with a spectacle of moving pictures including ppening and closing ceremonies from the past, highlight, and athletes enduring adversity, demonstrating perseverance and becoming champions. Olympians and teams featured in the video include Simone Biles, Suni Lee, Sydney McLaughlin-Levrone, Noah Lyles, Katie Ledecky, the women's soccer team, men's and women's basketball teams and international athletes. The video also features Parton performing in front of a sparkling Eiffel Tower and concludes with her surrounded by fans in a full stadium all singing "We Are The Champions" until it crescendos and transitions into "We Will Rock You."
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