Keith Urban goes green

Known as the RPET shirt, each shirt contains between two and four recycled plastic bottles (depending on size), with most of the bottles pulled from landfills and recycling facilities around the world. The fabric uses less overall energy to produce than other virgin polymer fabrics, thereby reducing greenhouse gas emissions as well.

Keith, who returned to the road on Jan. 31 with 3 sold-out performances to kick off his "Love, Pain & the whole crazy Carnival Ride Tour" with Carrie Underwood said, "While I am far from the greenest guy on the block, I do look for situations where I can make even a small difference. And so the idea that our concert T's could retain the same look and feel, but be partly made from recycled materials appealed greatly to me. I believe making even a small contribution like this and running our trucks on bio-diesel can make a big difference."

Chaser Merchandising is a Los Angeles-based merchandiser specialized in the manufacturing of apparel for touring bands and musicians and licensed goods.