Tim McGraw/Def Leppard song featured on NBC broadcasts
Friday, March 7, 2008
– "Nine Lives," a collaboration between Tim McGraw and Def Leppard will run on all NBA game broadcasts on ABC through the rest of the regular season and into the playoffs.
The song is the first single off Def Leppard's new studio album, "Songs From The Sparkle Lounge" (April 29, Bludgeon Riffola/Island/UMe).
Exclusive new video footage was recently shot for the special opening segment with both artists in Los Angeles last week. The video will debut this Sunday, March 9th on ABC as the lead-in to the NBA game between the San Antonio Spurs and Phoenix Suns at 3:30 p.m. eastern.
The collaboration with McGraw was laid at Def Leppard's 2006 Hollywood Bowl show where McGraw joined the band on stage for an encore performance of "Pour Some Sugar on Me." The artists stayed in touch following the performance, and when the band started writing the song "Nine Lives" they immediately thought of reaching out to McGraw to sing on it. Guitarist Phil Collen flew to Nashville to play it for McGraw, who loved it and recorded the song in Nashville shortly after.
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Tim McGraw said of his 14th studio album, "Damn Country Music," "It's is all about passion, (taking him back to 1989) "when I came to Nashville to chase my dreams."
Country music has richly rewarded him over the past two decades, and he honors the genre's tradition here. The album gets off to a very traditional start with Celtic folk. The flute and skillful acoustic picking on the opener "Here Tonight" bring a Mark Knopfler tune immediately to mind. ...
The banjo comes first out of the speakers, the opening strains of "Overrated," the lead-off song on Tim McGraw's latest. But with a "1-2-3-4" count, the mood changes and goes for a more modern country approach. McGraw does about the same on the follow-up "City Lights" with Michael Landau's steely, but rocking lead guitar taking over near the conclusion as it does later hard on "Sick of Me" where the protagonist contemplates a need to turn his life around. ...