Life gets spicy for Tim McGraw
Friday, May 9, 2008
– Life may getting spicy for Tim McGraw real soon. That's because the singer teamed up with Fritos to create the Tim McGraw Spicy Jalapeno flavored Fritos corn chips, which will be available this month in selected areas and nationally this fall. The special flavor of Fritos corn chips is part of a larger partnership between the brand and McGraw, who will also appear in the brand's targeted television advertising campaign. The debut of the Fritos brand television commercial starring McGraw will also be accompanied by a regional print campaign.
The Fritos brand will also serve as the official snack of the "Tim McGraw '08 Live Your Voice Tour" that kicks off in Tampa, Fla. today, and the presenting sponsor of the StyleSonic Stage, which will feature artists chosen by McGraw to perform prior to the start of each concert. As a special promotion, McGraw is making StyleSonic music downloads available for free to everyone who buys a ticket to the tour this year.
"Fritos corn chips bring back memories of growing up in Louisiana," said McGraw. "We ate a lot of spicy foods and still do, and these have a nice kick to them. With the support of the Fritos brand we are looking forward to a great tour; having the opportunity to introduce some of the best up and coming names in country music to fans across the country will make this tour even more exciting."
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CD reviews for Tim McGraw
Tim McGraw's collection, "Here on Earth," finds the country star sounding peaceful and down to Earth. He's more meditative than overly active, throughout. It's very much an adult album in that McGraw is speaking from the perspective of maturity, rather than pretending he's still a young man. If he's got any barbecue statins on his white t-shirt, he's not letting on here.
McGraw burns through five mellow tracks before he gets to anything with a discernable beat. ...
Tim McGraw said of his 14th studio album, "Damn Country Music," "It's is all about passion, (taking him back to 1989) "when I came to Nashville to chase my dreams."
Country music has richly rewarded him over the past two decades, and he honors the genre's tradition here. The album gets off to a very traditional start with Celtic folk. The flute and skillful acoustic picking on the opener "Here Tonight" bring a Mark Knopfler tune immediately to mind. ...
The banjo comes first out of the speakers, the opening strains of "Overrated," the lead-off song on Tim McGraw's latest. But with a "1-2-3-4" count, the mood changes and goes for a more modern country approach. McGraw does about the same on the follow-up "City Lights" with Michael Landau's steely, but rocking lead guitar taking over near the conclusion as it does later hard on "Sick of Me" where the protagonist contemplates a need to turn his life around. ...