McGraw tour grosses nearly $20M
Monday, July 7, 2008
– Tim McGraw's "Live Your Voice Tour 08" grossed nearly $20 million in 34 dates with almost 500,000 fans attending.
"It was another great McGraw concert event," said Live Nation representative Brian O'Connell, who was the exclusive promoter this year. "It was especially strong given the state of the economy. We worked hard with Tim's team to maintain his cutting edge production, trend setting sponsorship programs but giving the fans a break on the price. The average ticket price was less than $50 compared to most summer tours on the road this year which averaged $75 or $80."
The tour started May 9 in Tampa, Fla. and concluded Sunday in Pittsburgh. Openers were Jason Aldean and Halfway to Hazard.
McGraw also debuted three new songs - "Southern Voice," "You Had to Be There" and "Still" from his new studio album that he has been working on this spring and summer.
McGraw chose the tour name to encourage fans to live their own voice. They were able to do so in a number of different and diverse ways, including registering to vote through "Rock the Vote," fun and games on site with KC Masterpiece and Kingsford charcoal, which served as the presenting sponsor, and the Fritos sponsored "StyleSonic Stage" featuring acts Lance Miller and Catherine Raney. Fritos was also the "Official Snack" of the tour and partnered with McGraw to launch "McGraw's Spicy Jalapeno Fritos."
McGraw made free music downloads available to every fan who bought a ticket to the concert on his website from artists Halfway to Hazard, Lance Miller, Catherine Raney and Judson Spence. The free music download program will stay in effect through the end of July.
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