Miller Lite agrees to sponsor Luke Bryan
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Miller Lite agrees to sponsor Luke Bryan

Monday, November 17, 2008 – Luke Bryan signed a sponsorship deal with Miller Lite, starting this week and going through 2009.

"The Bryan family and Miller Lite go way way back," joked Bryan. "This is an amazing opportunity to be in partnership with such a long standing solid American brand like Miller Lite. I look forward to working with them."

The partnership will include on-pack product placement, touring, contesting and downloads to cross promote Luke Bryan and Miller Lite in Wal-Mart stores nationwide. Bryan will make in-store stops at various Longhorn Steakhouse restaurants as part of the partnership.

The first on-pack promotion will include a physical copy of "All My Friends Say" where legal and will be in stores beginning today through Dec. 31.

Bryan has enjoyed success with hit singles All My Friends Say and Country Man.


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CD review - What Makes You Country Luke Bryan aims to please often, and that rarely goes unpunished. The Georgia native has a strong voice, some songwriting skill and even legitimate farming cred. But Bryan still gets pegged as the face of corporate country - that pandering beast packaging artists for mass consumption. The label can be unfair, but not wholly undeserved - Bryan has a long track record, for instance, of records about chasing girls and Bud Lights. In truth, he married his college sweetheart and they share a quiet, ...


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