Keith Urban personalizes <I>Sweet Thing</I> video
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Keith Urban personalizes Sweet Thing video

Tuesday, February 10, 2009 – Keith Urban is personalizing his new video of Sweet Thing for his fans. The video for his 18th Top 5 hit becomes the first official music video to be made available for personal fan customization. Fans can go to www.sweetthing.tv where they can create and forward their own music video to their sweetie.

The interactive video can be customized in 12 different ways. Fans also can add their creation to their own web pages.

The customizable Sweet Thing video was created by Hi-Fi Fusion, an interactive marketing firm, in cooperation with Capitol Records and Borman Entertainment. Todd Cassetty, president of Hi-Fi Fusion, "We've never been more proud of a project and are honored to work with such a forward-thinking artist like Keith. In our eight years of operation, this viral marketing piece combines the reach of the Internet with the popularity of music video like nothing we've seen before."

Urban's sixth studio album "Defying Gravity" is set for a March 31 release. His "Escape Together World Tour" Together launches this May.


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CD reviews for Keith Urban

CD review - High Following hits "Straight Line," "Wildside" and "Go Home W U" featuring Lainey Wilson, Keith Urban drops thematically driven and pleasantly electrifying album "High," a nearly four-year drop since 2020's "The Speed of Now Part 1." Urban took great interest in feelings and experiences associated with the word "high," reflecting on his own passions approaching the sensation or "place of utopia" as Urban dubs it . ...
CD review - THE SPEED OF NOW Part 1 It's getting tougher and tougher all the time to justify categorizing Keith Urban's music as country. "The Speed of Now, Pt. 1" doesn't help. (What, is there a pt. 2 of this largely lame music on the way? Say it ain't so!) It's a relatively good pop album, for a Nashville pop effort, but there's just too much real country (Jon Pardi, Luke Combs) getting played on mainstream radio these days. The world just doesn't really need new Urban pop music. ...
CD review - Graffiti U It's telling how two songs on Keith Urban's "Graffiti U" album chug along to a reggae beat because pop rhythms and non-country elements are the obvious inspirations for this collection. Opener "Coming Home" may borrow (steal?) a guitar riff from Merle Haggard's "Mama Tried," but this is where that country road begins and ends. Urban follows "Coming Home" with "Never Comin' Down," which is introduced with a funky bass line ...


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