Survey finds Brad Paisley popular, Jimmy Wayne not so much

Friday, March 13, 2009 – Brad Paisley is the favorite country artist in a poll released last week at the Country Radio Broadcasters conference, while Jimmy Wayne tops the list of the least favorite artists.

According to the survey, based on a scale of one to five, Paisley was rated at 4.5. Rounding out the top five were George Strait (4.4), Brooks & Dunn (4.4), Alan Jackson (4.3) and Toby Keith (4.3). The five least favorite artists were: Wayne (3.5), The Lost Trailers (3.4), Eric Church (3.4), Kid Rock (3.3) and The Dixie Chicks (2.8).

The most popular emerging artists that survey participants "first learned about in the last year or two" were (in descending order): Taylor Swift, Lady Antebellum, Sugarland, Carrie Underwood and The Zac Brown Band.

All-time favorites named by survey respondents (in descending order) were Strait, Kenny Chesney, Garth Brooks, Keith and Rascal Flatts.

This is the fourth year the National Country Radio P1 Study was conducted and presented at Country Radio Seminar. Data was collected from more than 13,000 P1 listeners, age 12-64, between Jan. 31 and March 1 across 18 country radio station databases nationwide

The survey also emphasized the importance of social networks. Facebook was listed as the most popular social network site, based on already-existing profiles set up by those surveyed. Myspace, Classmates, LinkedIn and Twitter were the other sites reported (in descending popularity). Thirty-eight percent of respondents did not have a profile on any social network. Slightly more than one-third of the sample indicated interest in a social networking component being made available to them on their station's website.

"Although radio is still the most widely cited means of discovering new Country music, radio stations must learn to embrace social networks and interact with their listeners wherever those conversations are happening," said Tom Webster, Vice President of Strategy and Marketing for Edison Research, which did the survey.

When asked about radio usage through the Internet, 79 percent of those surveyed reported listening to terrestrial radio stations online. Those listening "a few times per week" comprised the largest group of online radio listeners (27 percent).

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Wheelhouse CD review - Wheelhouse
Brad Paisley isn't content to keep doing the same old. In fact, this is probably the least traditional country outing in his career. Yet, a few things remain intact - great guitar playing and singing and a sense of humor without being too kitschy. In fact, Paisley manages to combine the ultra serious with his typical sense of humor. The seriousness is never more apparent from Paisley than on the controversial Accidental Racist with LL Cool J, who helped write and perform it. »»»
Hits Alive CD review - Hits Alive
Brad Paisley's new live hits CD is a bit of a tease. That's because it only goes half way in replicating the true live Paisley experience. Watching the accompanying concert videos at a Paisley show, whether the venue screen is showing Andy Griffith during Waitin' on a Woman or the montage of recently-deceased celebrities that accompanies When I Get Where I'm Going, reveal how Paisley simply must be seen to be fully enjoyed. Nevertheless, Paisley in concert and captured on »»»
American Saturday Night CD review - American Saturday Night
Brad Paisley has grown up on his eighth album. Yes, the West Virginian maintains a sense of humor, but apparently aging has left its mark on a maturing singer who has never forsaken his country roots. That is ever so apparent in songs like Anything Like Me and Oh Yeah, You're Gone. The former finds Paisley looking at the passage of time through his son's life in a tender, but not sappy look. On the latter, he's a five-year-old boy who doesn't get what he wants, which his grandfather notices. »»»