Friday, March 13, 2009
– Brad Paisley is the favorite country artist in a poll released last week at the Country Radio Broadcasters conference, while Jimmy Wayne tops the list of the least favorite artists.
According to the survey, based on a scale of one to five, Paisley was rated at 4.5. Rounding out the top five were George Strait (4.4), Brooks & Dunn (4.4), Alan Jackson (4.3) and Toby Keith (4.3). The five least favorite artists were: Wayne (3.5), The Lost Trailers (3.4), Eric Church (3.4), Kid Rock (3.3) and The Dixie Chicks (2.8).
The most popular emerging artists that survey participants "first learned about in the last year or two" were (in descending order): Taylor Swift, Lady Antebellum, Sugarland, Carrie Underwood and The Zac Brown Band.
All-time favorites named by survey respondents (in descending order) were Strait, Kenny Chesney, Garth Brooks, Keith and Rascal Flatts.
This is the fourth year the National Country Radio P1 Study was conducted and presented at Country Radio Seminar. Data was collected from more than 13,000 P1 listeners, age 12-64, between Jan. 31 and March 1 across 18 country radio station databases nationwide
The survey also emphasized the importance of social networks. Facebook was listed as the most popular social network site, based on already-existing profiles set up by those surveyed. Myspace, Classmates, LinkedIn and Twitter were the other sites reported (in descending popularity). Thirty-eight percent of respondents did not have a profile on any social network. Slightly more than one-third of the sample indicated interest in a social networking component being made available to them on their station's website.
"Although radio is still the most widely cited means of discovering new Country music, radio stations must learn to embrace social networks and interact with their listeners wherever those conversations are happening," said Tom Webster, Vice President of Strategy and Marketing for Edison Research, which did the survey.
When asked about radio usage through the Internet, 79 percent of those surveyed reported listening to terrestrial radio stations online. Those listening "a few times per week" comprised the largest group of online radio listeners (27 percent).