Chesney becomes Ambassador of Rock

"As part of this global program we are hosting iconic artists around the world and we are thrilled to bring one of the world's biggest and most successful stadium acts to the crossroads of the world - our New York cafe," said Sean Dee, Vice President and Chief Marketing Officer, Hard Rock International. "Kenny Chesney's history of stellar, high-energy performances is the perfect complement to an already impressive international tour lineup."

"Music that connects is music that rocks," Chesney said. "To me, the Hard Rock Ambassadors of Rock Tour is about the experience of music, of coming together, of how blinding it can be when it's good... whether it's Bruce Springsteen or Nine Inch Nails, Neil Young, The Killers or us. I'm honored to take part in this because that place where music and people come together to really let go, well, that's what we're all about."

Hard Rock will donate proceeds from Chesney's New York appearance to benefit PLAN!T NOW - an organization that empowers coastal residents to mitigate disasters in severe storm and hurricane-prone regions by being prepared. The group offers outreach, resources and connections for residents in coastal regions in the U.S., Mexico and the Caribbean, to create understanding about the power of preparedness. Chesney is on the group's board of directors.

Others on the 2009 tour are O.A.R. in Orlando and an all-star lineup at Hard Rock Calling in London with Bruce Springsteen, Neil Young, The Killers, Dave Matthews Band, Ben Harper and Relentless 7, Fleet Foxes and The Gaslight Anthem.