Ingram gets with the sauce

The campaign includes "Eat and Greets" with Ingram at select tour dates beginning in September, where contest winners will be invited to a backstage barbeque before each show. Ingram will make public appearances on behalf of the brand and participate in additional media-driven programs in key markets. Ingram will also share a few of his personal barbecue recipes using KC Masterpiece with his fans.

"I will literally spend an entire weekend in my backyard working on the perfect brisket...it's what we do in Texas...we barbeque, drink beer and talk smack about football," said Ingram. "The KC Masterpiece relationship is perfect because it's a brand that you would already find in my fridge any day of the week."

"Like our sauce, Jack is the real deal - working with an artist and true barbecue lover like him is a great fit for us," said Drew McGowan of KC Masterpiece. "Too many people see Labor Day as the time to put away their grills for the summer. But halftime of a football game is the perfect time to be out in the backyard grilling, listening to great music and enjoying time with friends and family."

Ingram made national news headlines yesterday when he set a new Guinness World Record for "most interviews in a 24 hour period" while promoting his new album "Big Dreams & High Hopes. The lead single, Barefoot and Crazy, is a Top 10 hit.

Ingram is currently in Dallas and Austin promoting the new album on his home turf, before he rounds out the weekend opening three shows for Toby Keith in California. Fans can catch him on upcoming episodes of the nationally syndicated Are You Smarter Than A 5th Grader with host Jeff Foxworthy and The Late Late Show with Craig Ferguson.