Tuesday, February 9, 2010
– Greetings from Taylor Swift.
Written and inspired Swift, the first set of cards from the new Taylor Swift Collection by American Greetings Corporation is now available at retailers across the country. The first 12 cards are being introduced to fans and card enthusiasts of all ages with a display marked, "Hi, I'm Taylor and these are my cards." As a special bonus, the official "Fearless" concert tour book will also be available to purchase.
The partnership between American Greetings and Swift was announced in November 2009. Gift packaging, stationary, online photo personalization products and online greetings are also part of the collection and will be introduced over the course of the partnership.
"Working beside Taylor in our own creative environment and watching her get excited about concepts, write verse and come up with new ideas on the spot energized the entire team, " said Kelly Ricker, executive director of product development, American Greetings. "Taylor's songs touch millions of people, and we believe her cards will have the same emotional appeal to consumers of all ages. All of us are so proud of the first set of cards in the collection, and we are very excited for everyone to experience them."
Currently, the new Swift greeting card collection can be found at select American Greetings retail partners throughout the U.S. and Canada. By summer, products will be sold in Australia, New Zealand, the United Kingdom and U.S. military bases worldwide, and online at americangreetings.com and photoworks.com.