Shania Twain heating up again?

On Wednesday, one of the key players in the country music scene, Universal Music Nashville Senior Vice President for Media, Artist Relations & Creative Services Jason Owen said he was leaving to form management company Sandbox Entertainment. His first client is Twain. She has not released an album since "Up!" in 2002. Since then, Twain, who turns 45 Saturday, has gotten divorced from her husband/producer Robert "Mutt" Lange. Rumor has it that she has been working on a new album.

Twain announced plans for her own TV show, entitled "Why Not? With Shania Twain." The show is scheduled to debut in early 2011 on OWN: The Oprah Winfrey Network.

Based in Nashville, Sandbox will open its doors Sept. 7. Owen will serve as a consultant to Universal. "Shania and I have been together for over eight years in my role at UMG and to start this new journey with her is a true privilege for me," Owen said. "We have some exciting plans in the works that will expand her worldwide career into new areas of music and entertainment, which will all be revealed very soon."

"Jason has done a tremendous job in helping us to guide the careers of many of our artists," said UniversalChairman/CEO Luke Lewis. "While we are sorry to see him move on, we certainly understand it. We wish him only the very best and are delighted that we will continue to work with him in his consultancy role."

Owen joined the label after starting in television. He has held his current role since 2005.