Friday, October 15, 2010
– Taylor Swift has planned a bi-coastal week with her fans to launch the Big Machine Records album, "Speak Now," due Oct. 25.
On release day, a group of winners of contests held around the world will join Swift for a private performance at the United Nations in New York City. The event will be streamed on many of MTV Networks' web properties, including CMT.com, MTV.com, VH1.com and websites across Europe, Asia, Australia and Latin America.
The following day, she will perform live for fans from Rockefeller Plaza on the "Today Show" as part of their fall concert series. That night, she will do an interview and performance on the "Late Show with David Letterman."
On Wednesday, Oct. 27, Swift starts her day with "Live! With Regis & Kelly," where she will do an interview and performance. That afternoon, she will visit Scholastic's New York headquarters for a special literacy event, "Read Now! with Taylor Swift," as part of the company's 90th Anniversary Literacy campaign. Swift then goes to Madame Tussaud's New York for the unveiling of her original wax figure.
At night, Swift and the group of contest winners will head to the JFK airport to board a JetBlue flight bound for Los Angeles. Before departing New York, Swift will do a special performance for the fans at the airport as part of JetBlue's Live from T5 concert series. Following the performance, Swift and the fans will fly together to the West Coast, with fans having the opportunity to interview the singer mid-flight.
The events culminate on Thursday, Oct. 28, in Los Angeles, where "The Ellen DeGeneres Show" will celebrate the release by devoting an entire hour-long show to throwing Swift's official album release party. The "Speak Now" Album Release Party will air on the Ellen DeGeneres Show on Monday, Nov. 1. This is only the second time in history the show has hosted an album launch, the first was for Swift's "Fearless" album in 2008.
Swift goes back to Los Angeles on Tuesday, Nov. 2, to perform on "Dancing With the Stars," airing on ABC.