Tuesday, January 25, 2011
– The Band Perry is going to the dogs. Well, at least Purina Dog Chow.
The pet food company is daring dog owners to try its dog food formula risk-free. In return, consumers can dare Purina Dog Chow back. TBP agreed to be the face of the campaign.
"From now until Monday, Feb. 28, we are encouraging dog lovers to visit www.daredogchow.com and submit a dare of their choice," said Heather Gettys, Purina Dog Chow Senior Brand Manager. "It could be anything from building the ultimate dog house to refurbishing a neighborhood animal shelter to organizing a dog walk across the Brooklyn Bridge. If you ever thought, 'I wish Dog Chow would ...' here's your opportunity to see if your idea will come to life."
Purina Dog Chow will execute three dares - one per month in March, April and May - while awarding each of the 3 Grand Prize Winners $5,000 and a year's supply of Purina Dog Chow, as well as a two year's supply of Purina Dog Chow for one dog donated to a local animal shelter in each of the Grand Prize Winners' communities.
"The Band Perry is a perfect partner for the Double Dog Dare Contest. They are devoted owners of four dogs and, as siblings, they definitely can relate to the challenge of a 'double dog dare'," said Gettys.
The Band Perry (Kimberly, Neil and Reid Perry) has a big hit with If I Die Young, which reached number one on the charts and was certified Platinum for sales in excess of 1 million copies. Their new single is You Lie. TBP is now nominated for a Grammy for Best Country Song and ACM Award for Top New Duo or Group. They will tour with Tim McGraw this spring.