George Strait, Wrangler team up for 2007 endorsement deal
Wednesday, April 11, 2007
– George Strait and Wrangler announced they had agreed on another national promotional campaign in 2007.
Wrangler will do promotional placement at more than 90 retailers and 22 cities nationwide. The campaign includes a poster giveaway in select outlets and possible ticket giveaways to a stop on the Strait tour to those patrons purchasing $30 of Wrangler gear. Posters and tickets are "extremely limited" and available in select retailers nationwide, according to a statement about the deal.
Wrangler manufactures the George Strait Collection, a line of Cowboy Cut jeans and long and short sleeved button-up shirts. Launched by Wrangler in 2003, Strait has maintained a strong relationship with the company since the late 1980s. In addition to album and poster incentives, Wrangler recently sponsored the 25th Annual George Strait Team Roping Classic event which took place last weekend at the Rose Palace in San Antonio.
Wrangler marketing manager Edyie Brooks-Bryant states, "Wrangler is thrilled to maintain promotion for (Strait) and the various aspects of his career; we are honored by his continued loyalty and representation of the Wrangler brand and take a great deal of pride in his long-standing relationship with the Wrangler family."
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