ACMs help CBS winning ratings war

Monday, April 4, 2011 – The Academy of Country Music awards won the ratings war for CBS on Sunday night, although ratings dropped about 2 percent from 2010, according to Zap2it.com.

The ACMs won each hour of the show, which went during prime time from 8-11 p.m. versus NBC, ABC and Fox. The ACMs had 13.3 million viewers at 8 p.m., 13.6 million at 9 p.m. and 11.9 million during the third hour.

CBS also took the all-important 18-49 category, although it tied with "Celebrity Apprentice" at the 9 and 10 p.m. time slots. John Rich was on "Celebrity Apprentice" with Donald Trump.

Mediaweek reported that the ACM viewership increased by 19 percent in adults 18-34 (from a 2.1/ 6) and 3 percent in adults 18-49 (from a 3.2/ 8).