Big Machine sponsors Indy race
Friday, July 1, 2011
– The Big Machine Label Group will sponsor the Brickyard 400 at the Indianapolis Motor Speedway. The race will be held July 31.
Officially billed as the Brickyard 400 presented by Big Machine Records.com, this partnership compliments Big Machine's most recent venture into the racing world and is the first time a record label has ever presented a nationally-televised race in the 100-year history of The Speedway. The event will feature Rascal Flatts, Reba McEntire, The Band Perry, Justin Moore, Brantley Gilbert, Thomas Rhett and others.
"Music and racing are in my DNA and I've been involved in connecting the two for quite some time. With the recent sponsorship of Dan Wheldon's Indy 500 winning effort, the Big Machine Records brand is more recognizable than ever," said Scott Borchetta, President & CEO of the Big Machine Label Group.
Kicking off the day's festivities, Moore, The Band Perry, Gilbert, Rhett and others will perform acoustic sets. Rascal Flatts will take the stage for a pre-race mini concert, partially broadcast on ESPN, before singing the National Anthem. McEntire will also lend her voice to America The Beautiful. Additional Big Machine Label Group artists will be on hand to meet fans.
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