Thursday, October 6, 2011
– -Taylor Swift's signature fragrance, "Wonderstruck," is arriving in stores now, and she is celebrating the launch with several in-store and media appearances this month.
Swift worked with Elizabeth Arden on Wonderstruck. "I wrote the lyric, 'I'm wonderstruck, blushing all the way home,' for the song 'Enchanted,' about the first time you meet someone. A fragrance can help shape someone's first impression and memory of you, and it's exciting to think that Wonderstruck will play a role in creating some of those memories."
Swift's Wonderstruck appearances include:
Oct. 13 - Good Morning America, Live! With Regis and Kelly, Macy's Herald Square - NYC (in-store appearance)
Oct. 18 Sephora - Glendale, CA (in-store appearance)
Oct. 19 - The Ellen DeGeneres Show
Oct. 28 - Belk - Franklin, TN (in-store appearance)
The Wonderstruck appearances come between dates on her Speak Now World Tour, which includes 98 shows in 17 countries this year, and continues next year in Australia and New Zealand.