For Craig Campbell, art imitates life
While attempting to shoot the fast action, tongue-in-cheek humorous music video, Campbell and the crew found themselves at a standstill on set without any electrical power. Apparently, the owner of the private East Nashville home where the video was shot had neglected to pay his electric bill, which just so happens to be the lyrical premise of the song. The situation was rectified and shooting resumed within a few hours, resulting in the true-to-life video clip.
The song, written by Campbell, Jason Matthews and Jim McCormick, is a tempo track with a light hearted lyric that describes the relatable financial struggles of the middle class.
Directed by Wes Edwards/Ruckus Films (Jason Aldean, Brooks & Dunn, Trace Adkins), the video was done in one continuous shot without any editing. The video depicts Campbell's belongings being repossessed by movers played by his true-life band members.
"Rehearsing the complicated sequence of movers, camera, and Craig in order to do in one take was stressful, but paid off in the end," said Edwards. "We pulled it off in one take, and I'm extremely proud of what we accomplished."
The video debuts on Great American Country (GAC) starting this week. The song is the third single from Campbell's self-titled debut album.
More news for Craig Campbell
- 01/18/23: Campbell finds himself with "The Lost Files"
- 05/10/18: Campbell finally returns
- 12/01/14: Campbell signs with Red Bow
- 05/08/14: Bigger Picture Group folds
- 11/26/13: Campbell hopes kisses keep coming
- 08/06/13: Campbell doubles up in Nashville
- 04/17/13: Campbell previews new music
- 03/28/13: Campbell sets May for soph CD
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