Pickler drives Ram Jam concert series
The series will culminate in an invitation-only 2012 Ram Jam concert event Dec. 29 in Nashville where all five artists will perform. Pickler was the first artist announced.
The Road to the Ram Jam series will help bring country music fans closer to the artists with exclusive video content, the opportunity to win prizes including collectible posters and vinyl records through country radio stations nationwide, free music downloads and a chance to enter to win trips for two to the exclusive Ram Jam concert. The sweepstakes started Wednesday.
Pickler offerd fans a chance to win a free download of her latest single Tough when they enter to win a trip for two to the Ram Jam concert. The remaining four participating artists will be announced throughout the year. All five artists will receive a one-year lease on a 2012 Ram 1500 Laramie Longhorn truck. The trucks will then be auctioned off in early 2013 with all proceeds going to benefit a military-focused charity of each artist's choice.
Fans can check out behind-the-scenes video footage of Pickler in her Ram 1500 Laramie Longhorn as she discusses her love for trucks, her new album, "100 Proof," and how she continues to show support for our troops with help from the USO, a nonprofit organization dedicated to lifting the spirits of America's troops and their families.
"The first thing I learned to drive was my grandpa's truck so I'm definitely a truck girl," said Pickler. "I'm excited to be part of Ram Truck's Road to the Ram Jam. We're going to have a lot of fun on that "Road" - me and my Laramie. I'm also excited that we will be auctioning off my Ram truck at the end of the year to benefit our veterans in need."
"Road to the Ram Jam extends the brand's already established alignment with many of today's top country music artists and their far-reaching fan bases by creating an innovative platform for promoting the artists' music and connecting with their fans," said Fred Diaz, President and CEO of Ram Truck Brand. "We are excited to have Kellie and all the artists drive a Laramie Longhorn and experience firsthand the quality and refinement that make it the most luxurious Ram Truck ever produced by the company."
More news for Kellie Pickler
- 07/25/17: Vassar, Pickler announce holiday tour
- 03/03/16: Avett Brothers, Pickler, Giddens to join N.C. Hall of Fame
- 02/17/16: Pickler returns to being Idol
- 10/14/15: Hill, Pickler join TV talk show
- 11/12/13: Pickler, Barnett offer new discs
- 10/15/13: Pickler hosts Headline Country
- 07/02/13: Country Hall welcomes Pickler (her costume anyway)
- 05/22/13: Pickler dances to victory
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