Swift releases "We Are Never..." vid
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Swift releases "We Are Never..." vid

Friday, August 31, 2012 – Taylor Swift released the video of her new song We Are Never Ever Getting Back Together Thursday night in a MTV exclusive.

The song has been the top selling digital download the past two weeks, getting close to 1 million downloads.

Swift said she was looking to film a "quirky" video to go along with the music. The camera was done in "one take, one shot with one camera. There was no editing." Declan Whitebloom directed the video. He also did Mean and Ours.

"We messed up 17 times before we got it right," she said in an interview on MTV.

Swift she was "ripping clothes off" while she went off camera during the video shoot "All modesty had to go out the window," said Swift.

The male lead in the video is Noah Mills, who is a model. "He's got incredible acting instincts," said Swift.

During the video, Swift parties in her apartment with Woodland creatures, who actually are her band members dressed in animal outfits, dancing about. "They were so mad, it was hilarious," said Swift. "It took a couple of hours, but they eventually embraced it. They were really funny in the video."

Swift she wrote the song in 30 minutes with Max Martin and Shellback, who are both from Sweden. The two have written songs for Britney Spears, Pink and Usher.

Swift will perform live on the 2012 MTV Video Music Awards at 8 p.m. eastern, Sept. 6 eastern/Pacific from Los Angeles.

The song will be on "Red," Swift's next disc, which drops in October.


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