Friday, October 12, 2012
– Trace Adkins will compete on behalf of the American Red Cross during Donald Trump's "All-Star Celebrity Apprentice" on NBC.
Adkins is a recent addition to the Red Cross Celebrity Cabinet, and his family was helped by the organization after a fire. He was also recently named as the organization's spokesperson for the 2012 Holiday Giving Campaign, encouraging people to "give something that means something" this holiday season.
"When my home was claimed by fire last year, Red Cross volunteers were among the first on-site," Adkins said. "They looked after my family when I couldn't be there and offered help. We were fortunate because we could replace the things we lost but that's not always the case for every disaster victim. That's when the Red Cross steps in. I am supporting the mission of the Red Cross and hope to help them reach more people in need."
Adkins, a long-time supporter of members of the U.S. Armed forces, recently recorded several radio PSAs for the organization's Holiday Mail for Heroes program with his new song, "Tough People Do," which will appear on his upcoming album on Show Dog-Universal (release date and title to be announced). People are encouraged to send holiday cards through the program and the Red Cross will distribute them to veterans, military families and active-duty service members at hospitals and installations around the world.
Adkins will join 13 other celebrity contestants to compete with the goal of raising money and awareness for their charity of choice. Others include actor Stephen Baldwin; actor Gary Busey; magician and illusionist Penn Jillette; DJ artist and rap star Lil Jon; NBA Hall-of-Famer Dennis Rodman; Twisted Sister frontman Dee Snider; actress and author Marilu Henner; singer La Toya Jackson; TV personality and actress Claudia Jordan; reality star Omarosa, who competed in the first, pre-celebrity edition of "The Apprentice"; actress and author Lisa Rinna; Playboy Playmate of the Year Brande Roderickand Poison frontman Bret Michaels
The last person standing will be chosen as the All-Star Celebrity Apprentice and will have the honor of delivering a $250,000 bonus check to his or her designated charity. Last season, "The Celebrity Apprentice" raised $3.1 million for charity, a record amount for the show. "All-Star Celebrity Apprentice" will air Sundays on NBC in 2013.