Bryan, Cabela announce endorsement deal
The partnership centers around a series of cross-promotions and marketing collaborations across Cabela's and Bryan's year round activities. Co-branded marketing campaigns will appear in Cabela's stores, as well as in their catalog and e-commerce materials. Social media and content collaborations will offer fans an exclusive, behind the scenes look into Bryan's off-stage activities as an avid outdoorsman.
"My love for the outdoors is something that has been a part of me ever since I can remember," said Bryan. "It seems there was never a time when we weren't hunting, fishing, farming or playing outside since I was very young. Teaming with Cabela's is such a natural fit for me."
"Luke is the perfect partner for Cabela's as he combines a lifelong love of the outdoors along with strong country roots. This passion comes through in everything that Luke does - from his hunting and fishing, to his music. We're really excited to welcome Luke to the Cabela's family," stated Scott Williams, Executive Vice President and Chief Marketing/E-Commerce Officer.
The partnership will also see Cabela's sponsorship of Bryan's concert tours beginning with his first-ever headlining tour, the "Dirt Road Diaries Tour," launching in January 2013. Cabela's CLUB Visa Members will have access to presale tickets and preferred seats in select markets beginning Monday, Oct. 22.
More news for Luke Bryan
- 04/07/25: Bryan announces fall Farm Tour
- 03/25/25: Bryan announces Farm Tour line-up
- 01/27/25: Bryan plans summer tour
- 01/13/25: Bryan heads west with Farm Tour
- 11/11/24: For Bryan, "Country Song Came On"
- 09/30/24: Bryan, Manning, Wilson host CMAs
- 08/08/24: Bryan has the "Mind of a Country Boy"
- 07/16/24: Bryan adds final Farm Tour date
CD reviews for Luke Bryan
If there's one thing Luke Bryan knows how to do, it's to stay in his lane. And why not? It often leads to great chart position. The Deluxe edition of his seventh album "Born Here, Live Here, Die Here" was born out of the pandemic tour stoppage. It includes six new songs and increases the run time to 54 minutes. The original 10 tracks are mostly in the vein of the pop laced chart toppers "One Margarita" and "Knockin' Boots."
With writing ...
After taking in Luke Bryan's "Born Here Live Here Die Here," the listener will never guess this full length was released during a pandemic. Maybe that's a good thing. After all, we might need a diversion from the international health crisis now and then. The release opens with "Knockin' Boots," which is how modern cowboys describe sexual intercourse. A few songs later, Bryan gives us the drinking song (and single) "One Margarita." In between, "What ...
Luke Bryan aims to please often, and that rarely goes unpunished. The Georgia native has a strong voice, some songwriting skill and even legitimate farming cred. But Bryan still gets pegged as the face of corporate country - that pandering beast packaging artists for mass consumption. The label can be unfair, but not wholly undeserved - Bryan has a long track record, for instance, of records about chasing girls and Bud Lights. In truth, he married his college sweetheart and they share a quiet, ...
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