Bryan, Cabela announce endorsement deal
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Bryan, Cabela announce endorsement deal

Monday, October 15, 2012 – Luke Bryan and Cabela's, the outfitter of hunting, fishing and outdoor gear, announced a multi-year endorsement deal on Monday.

The partnership centers around a series of cross-promotions and marketing collaborations across Cabela's and Bryan's year round activities. Co-branded marketing campaigns will appear in Cabela's stores, as well as in their catalog and e-commerce materials. Social media and content collaborations will offer fans an exclusive, behind the scenes look into Bryan's off-stage activities as an avid outdoorsman.

"My love for the outdoors is something that has been a part of me ever since I can remember," said Bryan. "It seems there was never a time when we weren't hunting, fishing, farming or playing outside since I was very young. Teaming with Cabela's is such a natural fit for me."

"Luke is the perfect partner for Cabela's as he combines a lifelong love of the outdoors along with strong country roots. This passion comes through in everything that Luke does - from his hunting and fishing, to his music. We're really excited to welcome Luke to the Cabela's family," stated Scott Williams, Executive Vice President and Chief Marketing/E-Commerce Officer.

The partnership will also see Cabela's sponsorship of Bryan's concert tours beginning with his first-ever headlining tour, the "Dirt Road Diaries Tour," launching in January 2013. Cabela's CLUB Visa Members will have access to presale tickets and preferred seats in select markets beginning Monday, Oct. 22.


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