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Bryan, Cabela announce endorsement deal

Monday, October 15, 2012 – Luke Bryan and Cabela's, the outfitter of hunting, fishing and outdoor gear, announced a multi-year endorsement deal on Monday.

The partnership centers around a series of cross-promotions and marketing collaborations across Cabela's and Bryan's year round activities. Co-branded marketing campaigns will appear in Cabela's stores, as well as in their catalog and e-commerce materials. Social media and content collaborations will offer fans an exclusive, behind the scenes look into Bryan's off-stage activities as an avid outdoorsman.

"My love for the outdoors is something that has been a part of me ever since I can remember," said Bryan. "It seems there was never a time when we weren't hunting, fishing, farming or playing outside since I was very young. Teaming with Cabela's is such a natural fit for me."

"Luke is the perfect partner for Cabela's as he combines a lifelong love of the outdoors along with strong country roots. This passion comes through in everything that Luke does - from his hunting and fishing, to his music. We're really excited to welcome Luke to the Cabela's family," stated Scott Williams, Executive Vice President and Chief Marketing/E-Commerce Officer.

The partnership will also see Cabela's sponsorship of Bryan's concert tours beginning with his first-ever headlining tour, the "Dirt Road Diaries Tour," launching in January 2013. Cabela's CLUB Visa Members will have access to presale tickets and preferred seats in select markets beginning Monday, Oct. 22.

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What Makes You Country CD review - What Makes You Country
Luke Bryan aims to please often, and that rarely goes unpunished. The Georgia native has a strong voice, some songwriting skill and even legitimate farming cred. But Bryan still gets pegged as the face of corporate country - that pandering beast packaging artists for mass consumption. The label can be unfair, but not wholly undeserved - Bryan has a long track record, for instance, of records about chasing girls and Bud Lights. In truth, he married his college sweetheart and they share a quiet, »»»
Farm Tour...Here's to the Farmer CD review - Farm Tour...Here's to the Farmer
Luke Bryan has been in that "hardware" phase of his career for the last few years. There have been several armloads of awards, many on the strength of the high-caliber singles from 2013's "Crash My Party." It might present a challenge to stay grounded. But Bryan has kept himself busy with work for charities (he's embarking on a traditional tour of farms to benefit his scholarship fund), and the use of the EP - this marks his eighth. Many artists use the EP format »»»
Kill the Lights CD review - Kill the Lights
When Luke Bryan announces, "I've got that music for your ear" during the single "Kick the Dust Up," listeners should know right off this is not a collection of sounds for every ear. It's targeted toward the young and reckless set instead, where consequences don't seem to matter. There's no better example of this loose approach than the revenge sex expressed through a duet with Little Big Town's Karen Fairchild on "Home Alone Tonight," where »»»
Editorial: Walking the talk – When names like Hank Williams, Johnny Cash, Waylon and the Hag are invoked, you're talking hard core country. These are the touchstones of country , the guys who made country music what it was and still is (or maybe can be). When these folks would sing about being down-and-out and the rough-and-tumble, they knew of what they were singing about. Fast forward a few years to the country singers of today. »»»
Concert Review: The Lil Smokies provide the perfect antidote – On a night when the world to be falling further apart thanks to coronavirus (this would be the night the NBA postponed the season), there stood The Lil Smokies to at least in some small measure save the day. The quintet is part of a generation of musicians with bluegrass as the basis, but not totally the sum of the music either.... »»»
Concert Review: White makes the case for himself, no matter how dark the music – John Paul White opined with a glint in his eyes that his songs were not of the uplifting variety. In fact, they were downright dark. How else to explain "The Long Way" with the line "long way home back to you." Or "James," a song inspired by his grandfather who suffered from dementia. But lest you think that the Alabama... »»»
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