Monday, December 10, 2012
– Mercury Records' singer/songwriter Kacey Musgraves was tapped by VEVO to be their next "LIFT" artist starting today. Musgraves becomes the first country artist picked by VEVO for LIFT, which supports emerging acts.
Over the next eight weeks, fans will have the opportunity to get to know Musgraves through exclusive interviews, behind-the-scenes footage, video premieres and live performances, all exclusive to the VEVO platform.
VEVO's Doug McVehil (senior vice president, Music Programming, Talent & Operations) said, "VEVO is the home for premium music videos from every genre. While we have focused primarily on pop, hip hop and rock artists for LIFT, we've always wanted to throw our support behind country artists. Kacey is a remarkable young artist and was an obvious first choice. We're excited to work with our partners at Universal Nashville to provide her with a LIFT."
Musgraves' debut single is Merry Go 'Round, this week number 22 on the Billboard country charts. Musgraves was asked to join Little Big Town on their Tornado Tour starting Jan. 31, 2013 with stops in Birmingham, N.Y., Atlantic City, N.J. and Washington, D.C.
Musgraves was asked to join the Kenny Chesney No Shoes Nation stadium tour for the summer of 2013. The No Shoes Nation tour begins March 16, 2013 in Tampa and ends Aug. 24, 2013 in Foxboro, Mass.
Past LIFT artists include Jessie J, Dev and One Direction.