Urban sells out
Tuesday, November 5, 2013
– Keith Urban went clean on his new URBAN Guitar Collection as the guitar sold out after being offered via HSN, HSN.com and HSN Mobile on Sunday, Nov. 3.
Urban's first appearance on HSN marks the largest guitar debut ever for the entertainment lifestyle retailer.
"With the sellout world premiere of the URBAN Guitar Collection, HSN has once again demonstrated its unique ability to showcase a brand across all platforms like no other retailer in the world," said Joy Mangano, President of Ingenious Designs, an affiliate of HSN. "This unprecedented launch marks the beginning of an exciting and dynamic partnership, and I congratulate Keith on his tremendous debut. I look forward to our continued success as we work together to provide access to high-quality guitar packages to aspiring musicians everywhere."
The URBAN Guitar Collection features two versions of the "Phoenix Edition" guitars - electric and acoustic/electric - and was offered in Brazilian Burst, Emerald Brazilian Burst, Rich Black and Vintage Natural Ivory. It is part of a 21-piece set that includes a custom amplifier, coated guitar strings, embroidered guitar strap, guitar picks and instructional DVDs featuring one-on-one lessons from Urban for the first time ever.
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