Underwood pitches Almay
COUNTRY STANDARD TIME
HomeNewsInterviewsCD ReleasesCD ReviewsConcertsArtistsArchive
 

Underwood pitches Almay

Tuesday, January 21, 2014 – Carrie Underwood will be a spokesperson for Almay, the cosmetics product, it was announced Tuesday.

Underwood will represent the full range of Revlon-owned Almay products, including the newest 2014 launches. As the face and voice of Almay, she will appear in global, multimedia campaigns on television, print, in-store, digital and social platforms. Underwood's first campaign will break this week.

"Carrie embraces Almay's approach to beauty and products. Despite her enormous success, she is still a real girl from Oklahoma at the core and a self-professed makeup junkie who likes to try out new makeup looks in her spare time. Almay makes it easy to play with makeup and helps women look their most beautiful, which is why we could not be more excited for her to join the brand," said Julia Goldin, Global Chief Marketing Officer, Revlon.

"Honestly, I could never be associated with a company I didn't believe in," Underwood said. "I love Almay's positive approach to beauty because it's so important to celebrate our natural beauty and enhance what makes us unique. I'm also really impressed by their products, which I use in my daily life and when I'm working. There's really something for everyone and every occasion - whether you want to get that perfect 'no-makeup makeup look' or create a fun, amped up 'date-night' smoky eye."


More news for Carrie Underwood


CD reviews for Carrie Underwood

CD review - Cry Pretty Carrie Underwood's life was reading straight from the storybooks: one of the few American Idol Winners with ongoing success; a professional athlete for a husband; a beautiful baby boy. The string of great fortune turned sharply in 2017, when Underwood began the unfathomable experience of three consecutive lost pregnancies. This was atop a frightening fall at her home that ended with her face in nearly 50 stitches. Sharing these moments with her fans makes the beamingly-beautiful singer ...
CD review - Storyteller Carrie Underwood's powerful voice has been her calling card throughout her career, and that is no different on her latest. She has always possessed a voice that can be chameleon-like and work with the material at hand. Underwood does that again on these 13 songs, 6 of which she helped pen. Underwood knows a thing or two about writing or finding material that fits her commercial orientation as almost all 13 could conceivably be picked as singles. They are big sounding, big voiced and radio ready. ...
CD review - Greatest Hits: Decade #1 Greatest hits albums are often derided as creative placeholders, or worse yet, contractual obligations. In Carrie Underwood's case, the album subtitled "Decade #1" is a chance to take a somewhat awe inspired look at what a successful career this American Idol alumnus has already had to date. One of its two new songs, the single "Something in the Water," is a wonderfully gutsy move on Underwood's part. Country is one of the rare genres where a Christian can sing of ...


©Country Standard Time • Jeffrey B. Remz, editor & publisher • countrystandardtime@gmail.com
AboutCopyrightNewsletterOur sister publication Standard Time
Subscribe to Country Music News Country News   Subscribe to Country Music CD Reviews CD Reviews   Follow us on  Twitter    Instagram    Facebook