Underwood pitches Almay
Tuesday, January 21, 2014
– Carrie Underwood will be a spokesperson for Almay, the cosmetics product, it was announced Tuesday.
Underwood will represent the full range of Revlon-owned Almay products, including the newest 2014 launches. As the face and voice of Almay, she will appear in global, multimedia campaigns on television, print, in-store, digital and social platforms. Underwood's first campaign will break this week.
"Carrie embraces Almay's approach to beauty and products. Despite her enormous success, she is still a real girl from Oklahoma at the core and a self-professed makeup junkie who likes to try out new makeup looks in her spare time. Almay makes it easy to play with makeup and helps women look their most beautiful, which is why we could not be more excited for her to join the brand," said Julia Goldin, Global Chief Marketing Officer, Revlon.
"Honestly, I could never be associated with a company I didn't believe in," Underwood said. "I love Almay's positive approach to beauty because it's so important to celebrate our natural beauty and enhance what makes us unique. I'm also really impressed by their products, which I use in my daily life and when I'm working. There's really something for everyone and every occasion - whether you want to get that perfect 'no-makeup makeup look' or create a fun, amped up 'date-night' smoky eye."
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