Broken Bow finds its Wheelhouse

The label will be home to Trace Adkins, who was already announced earlier this year as being with Broken Bow, and Texas artist Granger Smith.

Expect new music from Adkins fall while Wheelhouse Records will lead the radio promotion charge for Smith's "Backroad Song." The song is on an EP he released several months ago.

"When the BBR Music Group makes a commitment to an artist, we intend to do our very best to help them live out their dreams," said Benny Brown, owner & CEO of BBR Music Group.

" In order for us to do that, we have to add the support it's going to take to gain the most airplay for each single. We've found that if we have more than four or five artists on one label, then someone isn't going to get the fair shot they need. That's why we started Stoney Creek in 2009, then RED BOW in 2012, and now Wheelhouse Records. We want to do everything we possibly can for each artist - because we don't give up easy."

Jason Aldean is the lead artist on the label and has been part of Broken Bow since the start of his career. Dustin Lynch, Jackie Lee, Jordan Rager, James Wesley and Kristy Lee Cook are on Broken Bow.

The Stoney Creek label consists of Randy Houser, Thompson Square, Parmalee, Lindsay Eli and David Fanning.

Joe Nichols, Chase Bryant, Craig Campbell and Brooke Eden are on Red Bow.

Wheelhouse also named a promotion team.

Brown got his start in the car dealership business in northern California.