Tuesday, September 8, 2015
– Hunter Hayes is partnering with Shazam to create the first "Shazamable" T-shirt that will give fans access to exclusive content and a special contest during Hayes's upcoming 21 Tour, he announced Tuesday.
The shirt employs Shazam's new visual search technology, paired with an app that allows users to access a playlist of Hayes's songs - including his current single "21" - and register to win a trip to see him out on the road this fall.
"Fans have Shazamed Hunter Hayes' songs nearly 4 million times. Now that you can Shazam with your smartphone's camera, we're making it possible for Hunter to create an even deeper, more personal connection with his fans by Shazaming his shirt too. How crazy is that?" said Peter Szabo, senior vice president, Head of Music, at Shazam.
Jeremy Holley, senior vice president of digital for Warner Music Nashville, added, "We've been testing Visual Shazam the past few months and realized we could create a new connection with the fans using this one-of-a-kind, immediate engagement."
Hayes also collaborated with Spotify to route his 21 Tour this fall, targeting college markets with high densities of fans who stream his music. The 21 Tour will be a 21-city run also featuring singer/songwriter Ryan Lafferty and chart-topping artist Kelsea Ballerini on select dates.
Tour dates include:
Thursday, Oct. 22 - Western Carolina University - Cullowhee, N.C.
Friday, Oct. 23 - Kent State University - Kent, OH
Saturday, Oct. 24 - West Point Eisenhower Hall Theater - Highland Falls, N.Y.
Thursday, Oct. 29 - Purdue University - West Lafayette, Ind.
Thursday, Nov. 5 - Western Kentucky University - Bowling Green, KY
Saturday, Nov. 14 - University of Oklahoma - Norman, OK
Thursday, Nov. 19 - Wake Forest University - Winston-Salem, N.C.
Hayes will continue on the Wheels Up Tour with Lady Antebellum and Sam Hunt through the end of the summer, before heading overseas for the fall leg of his Let's Be Crazier tour in the United Kingdom and Ireland.