Hayes partners with Shazam
Tuesday, September 8, 2015
– Hunter Hayes is partnering with Shazam to create the first "Shazamable" T-shirt that will give fans access to exclusive content and a special contest during Hayes's upcoming 21 Tour, he announced Tuesday.
The shirt employs Shazam's new visual search technology, paired with an app that allows users to access a playlist of Hayes's songs - including his current single "21" - and register to win a trip to see him out on the road this fall.
"Fans have Shazamed Hunter Hayes' songs nearly 4 million times. Now that you can Shazam with your smartphone's camera, we're making it possible for Hunter to create an even deeper, more personal connection with his fans by Shazaming his shirt too. How crazy is that?" said Peter Szabo, senior vice president, Head of Music, at Shazam.
Jeremy Holley, senior vice president of digital for Warner Music Nashville, added, "We've been testing Visual Shazam the past few months and realized we could create a new connection with the fans using this one-of-a-kind, immediate engagement."
Hayes also collaborated with Spotify to route his 21 Tour this fall, targeting college markets with high densities of fans who stream his music. The 21 Tour will be a 21-city run also featuring singer/songwriter Ryan Lafferty and chart-topping artist Kelsea Ballerini on select dates.
Tour dates include:
Thursday, Oct. 22 - Western Carolina University - Cullowhee, N.C.
Friday, Oct. 23 - Kent State University - Kent, OH
Saturday, Oct. 24 - West Point Eisenhower Hall Theater - Highland Falls, N.Y.
Thursday, Oct. 29 - Purdue University - West Lafayette, Ind.
Thursday, Nov. 5 - Western Kentucky University - Bowling Green, KY
Saturday, Nov. 14 - University of Oklahoma - Norman, OK
Thursday, Nov. 19 - Wake Forest University - Winston-Salem, N.C.
Hayes will continue on the Wheels Up Tour with Lady Antebellum and Sam Hunt through the end of the summer, before heading overseas for the fall leg of his Let's Be Crazier tour in the United Kingdom and Ireland.
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The 21 Project
It's impossible to not be impressed with the variety Hunter Hayes has packed in his brief, seven-song "The 21 Project." The diminutive singer/songwriter proves himself to be the master of multiple song styles - even with such a short project. Each song is presented three times (studio, acoustic and live).
Perhaps Hayes' greatest lyrical character trait is empathy, which he reveals again with "Where It All Begins," a track he both wrote and recorded with superstar »»»
A few things changed since Hunter Hayes debuted in 2011, but the bottom line remains the same - Hayes has a syrupy smooth and sweet voice, but there's not a tremendous amount of depth there to his feel good material. Hayes struck it rich the first time out on his major label debut garnering 3 top 10 songs including "I Want Crazy." The Louisiana native also was a one-man band playing and singing all parts.
That's not the case this time as he ceded CO-directorial control to Dann Huff. »»»
Hunter Hayes rereleased his debut self-titled album with a few additional tracks and three rerecorded ones. In any other genre of music, the new songs would have simply been released as an EP, but for some inexplicable reason, country music seems to be reluctant to embrace that form. The 800,000 fans who already own the original may find it irritating to pay full price for 5 new songs. People who have not warmed up to Hayes maple syrup smooth voice and decidedly pop version of country probably »»»
Editorial: Walking the talk
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