Rhett finds himself "Craving You"

The lead track from his upcoming third studio album dips into the '80s with a groove and twangy bent.

"I'm so incredibly proud of 'Craving You.' It transports me right back to the 80s," said Rhett. "There's that Phil Collins-sounding drum, the stuttered bass notes. I'm a huge lover of the music from that genre, and I think this song taps right into that vibe. And my fans know that I thrive on being unpredictable."

On the day "Craving You" was composed, Rhett was scheduled to be at the co-writing session with co-writers Julian Bunetta and Dave Barnes, but he ended up sick and unable to attend. The song created that afternoon perfectly captured the sonic palate he was looking for.

"Every song is written for a reason, but it felt like this one was meant for me," he said. "I remember texting Maren and asking if she would sing on the song. She came over and just blew me away. I was amazed at how much her voice fit the song. Having a woman on the song made it twice as craving - a guy and a girl, obsessed with each other. I think that's relatable."