Brice announces formation of label

Pump House will offer A&R, promotion and other label services. The first singing is singer-songwriter Nick Norman. His debut album is expected later this year.

"Nick has always been a special singer," Brice told Billboard. "He's always 100 percent devoted to whatever he loves. To me, he's one the best singers I've ever heard. He practices singing, playing guitar, writing, playing drums, playing basically anything with strings every day. He has never stopped growing since the day I met him, and now, he has grown into a beast."

Hatch said the label was being planned for more than six months with Norman the reason for forming the label. They will push him in the digital world.

"Something about Nick's voice, passion and songwriting ability, mixed with his honesty and original point of view, really got our attention. The music felt real and organic and it came from a place that is distinctly Nick," Hatch said. "Maybe some of the insight we've gained over the years can help, but we're basically just here to help Nick create the vision he already sees."

The label still needs distribution and will release music from outside of country. Billboard reported that the label is looking to work with Rebecca Lynn Howard, who was a country artist in a previous life. "We are solely dedicated to being open-minded. Allowing artists to have their team specifically built for them and their music style. That may end up being a county act or it may not," Hatch said.

Brice, who is on Curb, said, "We love all music. But this model is all about the artist and who they are. If it's country, then it will be country. If it's pop, or blues or soul, or whatever else, it would be exactly that. If we love the music, that's what we would want to bring into the family."

"There are roadblocks happening on a daily basis. So going into this venture is, again, exciting for us. All we can do is all we can do," he said. "We feel that if we all put in all the talents of everyone involved, Nick will have an opportunity to shine."

"I have every expectation for the world to hear Nick and the best music of his life. We know this isn't an easy feat, but we hope, and are going all in on a belief in the music, the team, and the artist," Brice said.

Hatch has penned Justin Moore's "If Heaven Wasn't So Far Away" and Randy Houser's "Goodnight Kiss."