Tuesday, May 5, 2020
– Garth Brooks has teamed up with Zynga, an interactive entertainment company, and Amazon to bring free content to Amazon Prime members in Words With Friends.
Brooks will promote Words With Friends with original broadcasts and specialized in-game activations. Prime members will also be able to unlock a new Brooks-themed tile style in Words With Friends 2 in the future
As part of the collaboration between Zynga and Amazon Prime, which began on April 27, Prime members can claim free mobile game content, such as mystery boxes and exclusive tile styles, within Words With Friends 2. Players will be shown banners showcasing the offers and can sign in with their Amazon accounts to claim their rewards.
Brooks has an ongoing relationship with Words With Friends that began with the game's 10-year anniversary in May 2019. To celebrate the anniversary, Brooks designed a custom tile style, hosted a series of giveaways and took part in a fireside chat at Zynga's headquarters.
"Throughout my career, I've learned that one of the most valuable things in life is connecting with others. I like working with Zynga and Amazon Prime because I believe games like Words With Friends have the potential to connect people all over the world," said Brooks. "I hope this initiative will help more people foster the important relationships in their lives. Sometimes, a few minutes of play can be as meaningful as a phone call or a letter. It is giving us the opportunity to love one another from a distance."
"Working with Garth Brooks is a true pleasure, and we're thrilled to continue our relationship with this new Amazon collaboration, which brings such amazing rewards to our players," said Bernard Kim, President of Publishing at Zynga. "Now, more than ever, games are an important source of connection and enjoyment around the world, and we believe that teaming with Amazon will give us more ways to surprise and delight our players."