DeMarcus forms country label, signs Griffin

A division of the record label created by DeMarcus and Co-Owner/ Chairman Dan Crockett, Red Street Country "will solely focus it's efforts on artists within the realm of the genre of country music," a press release said.

The label's first signing is Ryan Griffin, who released an EP on Warner last year. There was no word on when he would release new music. The Florida native was a co-writer of the Kelsea Ballerini hit "Dibs."

DeMarcus will lead the new artistry-driven division and has enlisted a roster of industry veterans and new team members to head up the label.

"As Red Street's Christian division has continued to grow, it felt like the natural next step was for us to move into the country music space," said DeMarcus. "I am one of the genre's biggest fans, and it feels like the right time to really hone in on the next generation of country superstars. The team that has come together is beyond my wildest dreams, I can't wait to get started."

The label has an internal team along with an external consulting group.